Does your background music work for you or against you?

Does your background music work for you or against you? Written by Tony Winyard and published in issue 61 of ProMobile the magazine for DJs, in September 2013 When it comes to playing background music at a wedding, all you’ve gotta do is stick on a Michael Buble cd and that’ll do, right?… after-all, no ones really listening, so it doesn’t really matter? If this is what you do why is the customer paying you for background music? They may just as well get the venue to play that same CD and save themselves a few bob! If the above is something along the lines of your attitude towards the background music you play may I suggest you could be missing a trick, and it deserves far more time spent selecting the tracks for each event, to match the audience. You won’t know exactly what audience it’ll be until they actually are there, so its not something you can completely do in advance, although you can set some of the groundwork in advance. When done properly, the background music can provide you with some gems to play for later in the night. Watch for guests’ reactions to what’s being played and take your cue from them. Be a little adventurous and cater for all of the guests, not just those that like the ratpack/Buble! […]

For DJs looking to improve their performances

An article written by Anthony Winyard for the industry magazine for Mobile DJs, Pro Mobile, issue 62 November 2013 Every DJ that I know with any level of ambition wants to work with better clients at better venues and ultimately increase their earnings, but HOW do you achieve that? There are many factors that will contribute to that desired result, such as improving your skills and knowledge in areas such as marketing, social media, customer service etc. but one key area to work on is improving your performance ability. For those DJs that do seek ways of improving your performance and improving the experience your clients receive, have you ever tried a concept called a Ride-Along? A Ride-Along is where you go with another DJ to an event they’re performing at, from before the audience arrive until the end of the night, or vice-versa, where a DJ comes to your event. You can gain vital information on methods that could improve your performance, or maybe just tweak a few little things to enhance the client’s night, which in turn means a more enjoyable performance for you. […]

The ‘Eskiepades’ that took me from Kilburn to Harrow… via Amsterdam, Damascus and Bali!

An article written by Anthony Winyard and published in Pro Mobile the magazine for Mobile DJs, issue 65 May 2014. The ‘Eskiepades’ that took me from Kilburn to Harrow… via Amsterdam, Damascus and Bali! Picture the scene, I’m 20 and it’s a cold January evening at a flat in Kilburn, North West London. Suddenly the door to my room flies open, and one of my flatmates runs in, “Tone, there’s a phone call for… bloody hell, it’s flaming freezing in ‘ere, you must be a bleedin’ Eskimo to live in this place!” From then on my mates knew me as ‘Eskie’! Dr Who! At the age of nine I started my first job – a paper round – and virtually all of my earnings were spent on records. Two years later I moved up the earnings ladder and got a job as a milk boy around Notting Hill Gate in West London. In one of the houses lived Tom Baker, who at the time was Dr Who. So, on Saturday nights I’d be hiding behind the sofa watching him fearlessly battle the Daleks, then on Sunday mornings I’d hand him two pints of Gold Top! At another house lived members of the band Genesis and, it’s true, they can’t dance! Notting Hill was quite an affluent area, which was great for getting tips when customers paid their bill. This meant that I was able to buy far more records and, within weeks, started buying every new release in the top 10 of the charts, a habit that continued for many years. […]

Stepping up to the challenge of DJ training and making changes can benefit you and your business

An article written by Anthony Winyard and published in Pro Mobile the magazine for Mobile DJs, issue 64 March 2014. Face Your Fear When you think of the word “Change” what does it represent to you? Maybe the 80s band featuring Luther Vandross? or the coins in your pocket? or do you have Metathesiophobia? Which means for you change is something to be feared?! After the fear of public speaking, change is something that many people fear most, because often people tend to prefer the familiar. These are the typical responses to change for many people; […]

Communication, An Essential Skill for all DJs, Especially Those Who Also Act as a Master of Ceremonies

Communication An article written by Anthony Winyard and published in Pro Mobile the magazine for Mobile DJs, issue 63 January 2014. Over the last few years there has been a huge increase in the number of DJs in the UK offering all day wedding services; of not just offering background music during the wedding breakfast, drinks reception etc., but many now promoting themselves as a Master of Ceremonies and DJ. There are a number of benefits to this. If you are at the venue anyway, because you are playing background music, or have provided lighting, or other equipment, then you can increase your earnings by providing your services as the MC. Additionally doing the MC role well, establishes a great bond and rapport with the guests, meaning that by the time of the evening reception there is already a connection with some of the audience, and also often a greater respect. So rather than the usual situation of the DJ starting around 7ish, for the evening reception, and not knowing any of the guests and them not knowing him, I find the reception goes even better when I’ve got to know some of the guests and they’re on first-name terms with me by the time of the reception. […]

If music be the food of love…

If Music Be The Food Of Love Published in ProMobile, the magazine for Mobile DJs – Issue 60 July 2013 What is your attitude to the buffet when working at a wedding? Not referring to whether you tuck into it, that’s a whole other topic! But do you actively try to encourage guests to dance during the buffet? Or hold your hands up and play “background music” and accept that the dance floor will be empty until the guests have had their fill? […]